Essays on new product development alliances /

Bibliographic Details

Main Author:	Kalaignanam, Kartik
Other Authors:	Shankar, Venkatesh (Thesis advisor), Varadarajan, Rajan (Thesis advisor)
Format:	Thesis eBook
Language:	English
Published:	[College Station, Tex.] : [Texas A&M University], [2010]
Subjects:	Major marketing. Hazard models Financial gains Termination Event study
Online Access:	Link to OAK Trust copy