The codes of gender : identity + performance in pop culture /
"Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-speci...
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| Format: | Video DVD |
| Language: | English |
| Language Notes: | English subtitles. |
| Published: |
Northampton, MA :
Media Education Foundation,
[2009]
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| Summary: | "Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations"--Container. |
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| Item Description: | "This program contains violence, nudity, and sexual themes"--Container. DVD includes both full length (74 min.) and abridged (46 min.) versions. Videorecording. |
| Physical Description: | 1 videodisc (73 min.) : sound, color ; 4 3/4 in. |
| Format: | DVD. |
| Production Credits: | Editors, Sut Jhally, Andrew Killoy, Aaron Vega ; camera, David Rabinovitz; original music, Kevin MacLeod. |
| ISBN: | 1932869395 9781932869392 |