The codes of gender : identity + performance in pop culture /

"Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-speci...

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Bibliographic Details

Corporate Author:	Media Education Foundation
Other Authors:	Jhally, Sut
Format:	Video DVD
Language:	English
Language Notes:	English subtitles.
Published:	Northampton, MA : Media Education Foundation, [2009]
Subjects:	Sex role in mass media. Gender identity in mass media. Sex role in advertising. Human body in popular culture. Femininity in popular culture. Masculinity in popular culture. Goffman, Erving. > Gender advertisements. Feature films. Documentary films. Nonfiction films. Video recordings for the hearing impaired.