What women want : the global marketplace turns female-friendly /
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody a...
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Bibliographic Details
| Main Author: |
Underhill, Paco |
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| Format: | Book
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| Language: | English |
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| Published: |
New York :
Simon & Schuster,
[2010]
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| Edition: | 1st Simon & Schuster hardcover ed. |
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| Subjects: | |
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