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Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability /

Bibliographic Details
Main Author: Raju, Jagmohan Singh, 1954-
Other Authors: Zhang, Z. John
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Wharton School Pub. : Pearson Education, [2010]
Subjects:
Pricing.
Description
Physical Description:xii, 212 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780131494183 (hardback : alk. paper)
013149418X (hardback : alk. paper)