Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability /

Bibliographic Details

Main Author:	Raju, Jagmohan Singh, 1954-
Other Authors:	Zhang, Z. John
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Wharton School Pub. : Pearson Education, [2010]
Subjects:	Pricing.