Cover Image

Social media metrics : how to measure and optimize your marketing investment /

Bibliographic Details
Main Author: Sterne, Jim, 1955-
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley, [2010]
Series:New rules of social media series.
Subjects:
Internet marketing.
Social media > Economic aspects.
Marketing research.
Online social networks > Economic aspects.
Description
Physical Description:xxxi, 240 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780470583784 (cloth)
0470583789 (cloth)