Social media metrics : how to measure and optimize your marketing investment /

Bibliographic Details
Main Author:	Sterne, Jim, 1955-
Format:	Book
Language:	English
Published:	Hoboken, N.J. : John Wiley, [2010]
Series:	New rules of social media series.
Subjects:	Internet marketing. Social media > Economic aspects. Marketing research. Online social networks > Economic aspects.

West Campus Library: Stacks