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Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach /

Bibliographic Details
Main Author: Neves, Marcos Fava
Other Authors: Castro, Luciano Thomé e., Cônsoli, Matheus Alberto
Format: Book
Language:English
Published: New York : Routledge, 2010.
Subjects:
Strategic planning.
Industrial management.
Marketing.
Competition.
Description
Physical Description:viii, 127 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780415873758 (hardback : alk. paper)
0415873754 (hardback : alk. paper)
9780415873772 (pbk. : alk. paper)
0415873770 (pbk. : alk. paper)
9780203859865 (ebook)
0203859863 (ebook)