Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach /

Bibliographic Details

Main Author:	Neves, Marcos Fava
Other Authors:	Castro, Luciano Thomé e., Cônsoli, Matheus Alberto
Format:	Book
Language:	English
Published:	New York : Routledge, 2010.
Subjects:	Strategic planning. Industrial management. Marketing. Competition.