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Analysis of customer satisfaction data : a comprehensive guide to multivariate statistical analysis in customer satisfaction, loyalty, and service quality research /

Bibliographic Details
Main Author: Allen, Danica R., 1959-
Other Authors: Rao, T. R. (Tanniru R.), 1940-
Format: Book
Language:English
Published: Milwaukee, Wis. : ASQ Quality Press, [2000]
Subjects:
Consumer satisfaction > Statistical methods.
Consumentenonderzoek.
Klantgerichtheid.
Marktonderzoek.
Statistische methoden.
Description
Physical Description:xvii, 243 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 231-234) and index.
ISBN:0873894537 (alk. paper)
9780873894531 (alk. paper)