Perspectives on promotion and database marketing : the collected works of Robert C. Blattberg /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Singapore ; Hackensack, N.J. :
World Scientific Publishing Company,
[2010]
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| Physical Description: | xi, 316 pages : illustrations ; 26 cm. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 9789814287050 9814287059 |