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Perspectives on promotion and database marketing : the collected works of Robert C. Blattberg /

Bibliographic Details
Main Author: Blattberg, Robert C., 1942-
Other Authors: Allenby, Greg M. (Greg Martin), 1956-
Format: Book
Language:English
Published: Singapore ; Hackensack, N.J. : World Scientific Publishing Company, [2010]
Subjects:
Database marketing.
Blattberg, Robert C., > 1942-

West Campus Library: Stacks

Holdings details from West Campus Library: Stacks
Call Number: HF5415.126 .B63 2010
 
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HF5415.126 .B63 2010 Available