When "I" becomes "We" : regulatory shift in a consumer's conflict resolution process /

Bibliographic Details

Main Author:	Shin, Dongwoo
Other Authors:	Bagozzi, Richard P. (Thesis advisor), Leigh, James H. (Thesis advisor)
Format:	Thesis eBook
Language:	English
Published:	[College Station, Tex.] : [Texas A&M University], [2010]
Subjects:	Major marketing. social identity group orientation message evaluation regulatory focus
Online Access:	Link to OAK Trust copy