How risky is it, really? : why our fears don't always match the facts /
International risk expert David Ropeik gives you an in-depth look at our perceptions of risk and explains the hidden factors that make us unnecessarily afraid of relatively small threats and not afraid enough of the bigger ones. This book brings the danger of the Perception Gap into focus-when our f...
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Bibliographic Details
| Main Author: |
Ropeik, David |
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| Format: | Book
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| Language: | English |
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| Published: |
New York :
McGraw-Hill,
[2010]
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| Subjects: | |
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