Cover Image

Our own worst enemy as protector of ourselves : stereotypes, schemas, and typifications as integral elements in the persuasive process /

Bibliographic Details
Main Author: Renz, Byron B. (Byron Ben), 1935-
Format: Book
Language:English
Published: Lanham, Md. : University Press of America, [2010]
Subjects:
Persuasion (Rhetoric)
Mass media and propaganda.
Description
Physical Description:xiii, 163 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780761847045 (paperback : alk. paper)
0761847049 (paperback : alk. paper)
9780761847052 (eISBN)
0761847057 (eISBN)