Our own worst enemy as protector of ourselves : stereotypes, schemas, and typifications as integral elements in the persuasive process /

Bibliographic Details

Main Author:	Renz, Byron B. (Byron Ben), 1935-
Format:	Book
Language:	English
Published:	Lanham, Md. : University Press of America, [2010]
Subjects:	Persuasion (Rhetoric) Mass media and propaganda.