Switch : how to change things when change is hard /

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to...

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Bibliographic Details

Main Author:	Heath, Chip
Other Authors:	Heath, Dan, 1973-
Format:	Book
Language:	English
Published:	New York : Broadway Books, [2010]
Edition:	1st ed.
Subjects:	Change (Psychology)