Looking for a good doctor (or realtor or mechanic) : construing quality with credence services /

Bibliographic Details

Main Author:	Mirabito, Ann Marie
Other Authors:	Berry, Leonard L. (Thesis advisor)
Format:	Thesis eBook
Language:	English
Published:	[College Station, Tex.] : [Texas A&M University], [2010]
Subjects:	Major marketing. trust heuristic Service quality physician-patient relationships trust credence risk
Online Access:	Link to OAK Trust copy