The media handbook : a complete guide to advertising, media selection, planning, research, and buying /

Bibliographic Details

Main Author:	Katz, Helen E.
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	New York : Routledge, 2010.
Edition:	4th ed.
Subjects:	Advertising media planning. Mass media and business. Marketing channels. Electronic books.
Online Access:	Connect to the full text of this electronic book