Reputation transfer to enter new B-to-B markets : measuring and modelling approaches /

Doing business abroad : how to start trading successfully in international markets /
by: Horchover, David
Published: (1997)

On purpose : delivering a branded customer experience people love /
by: Smith, Shaun, et al.
Published: (2015)

Relationship marketing in the digital age /
by: Palmatier, Robert W., et al.
Published: (2019)

International direct marketing : principles, best practices, marketing facts /
Published: (2007)

Irene Rosenfeld roundtable discussion : Kraft Foods, Incorporated.
Published: (2007)

William Weldon CEO Johnson and Johnson.
Published: (2008)

The relationship marketer : rethinking strategic relationship marketing /
by: Hougaard, Søren
Published: (2009)

Re-platforming the airline business : to meet travelers' total mobility needs /
by: Taneja, Nawal K.
Published: (2019)

Take your business global. knowing the exporting environment /
Published: (2013)

Localized product.
Published: (2016)

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
by: Dempster, Craig, et al.
Published: (2015)

Communicating globally : an integrated marketing approach /
by: Schultz, Don E.
Published: (2000)

Global marketing /
by: Lamont, Douglas F.
Published: (2002)

Relationship marketing : creating shareholder value /
by: Christopher, Martin
Published: (2002)

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm /
by: Gummesson, Evert, 1936-
Published: (2002)

Customer engagement marketing /
Published: (2018)

How to develop and manage successful distributor channels in world markets /
by: Fath, William C.
Published: (1995)

Relationship marketing : strategy and implementation /
Published: (1999)

Strategic global marketing : issues and trends /
Published: (2002)

The referral of a lifetime : never make a cold call again! /
by: Templeton, Timothy L.
Published: (2016)

Relationship marketing for competitive advantage : winning and keeping customers /
Published: (1998)

Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /
by: Rajagopal, 1957-
Published: (2018)

Relationship marketing : dialogue and networks in the e-commerce era /
by: Varey, Richard J., 1955-
Published: (2002)

UnMarketing : everything has changed and nothing is different /
by: Stratten, Scott
Published: (2016)

Patrick Meyers lecture : Quizno's.
Published: (2008)

Global product : strategy, product lifecycle management and the billion customer question /
by: Stark, John, 1948-
Published: (2007)

Strategies for growth.
Published: (2013)

Introducing language and intercultural communication /
by: Jackson, Jane, 1954-
Published: (2014)

Intercultural communication : an advanced resource book for students /
by: Holliday, Adrian, et al.
Published: (2017)

Intercultural communication : a practical guide /
by: Novinger, Tracy, 1942-
Published: (2001)

Intercultural communication : an advanced resource book /
by: Holliday, Adrian
Published: (2004)

Understanding intercultural communication : negotiating a grammar of culture /
by: Holliday, Adrian
Published: (2019)

Critical interculturality : lectures and notes /
by: DERVIN, FRED
Published: (2017)

Intercultural communication, identity, and social movements in the digital age /
Published: (2020)

Introducing language and intercultural communication /
by: Jackson, Jane, 1954-
Published: (2019)

Intercultural communication.
Published: (2015)