Reputation transfer to enter new B-to-B markets : measuring and modelling approaches /

Bibliographic Details

Main Author:	Falkenreck, Christine
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Heidelberg : Physica, [2010]
Series:	Contributions to management science.
Subjects:	Customer relations. Export marketing. Intercultural communication. Relationship marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book