Reputation transfer to enter new B-to-B markets : measuring and modelling approaches /

Bibliographic Details
Main Author: Falkenreck, Christine
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Heidelberg : Physica, [2010]
Series:Contributions to management science.
Subjects:
Online Access:Connect to the full text of this electronic book

MARC

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