Consumers' cognitive, affective, and behavioral responses to an invasion of privacy : essays on understanding consumer's privacy concerns /

Bibliographic Details

Main Author:	Srivastava, Mona
Other Authors:	Varadarajan, Rajan (Thesis advisor), Berry, Leonard L. (Thesis advisor)
Format:	Thesis eBook
Language:	English
Published:	[College Station, Tex.] : [Texas A&M University], [2010]
Subjects:	Major marketing. Privacy Customer Relationship Managament Consumer information CRM Database marketing
Online Access:	Link to OAK Trust copy