Tapping the invisible market : the case of the cruise industry /

Bibliographic Details

Main Author:	Park, Sun Young
Other Authors:	O'Leary, Joseph T. (Thesis advisor), Petrick, James F. (Thesis advisor)
Format:	Thesis eBook
Language:	English
Published:	[College Station, Tex.] : [Texas A&M University], [2010]
Subjects:	Major recreation, park and tourism sciences. non-customers marketing tourism
Online Access:	Link to OAK Trust copy