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The psychology of advertising /

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Bibliographic Details
Main Author: Fennis, Bob Michaël, 1968-
Other Authors: Stroebe, Wolfgang
Format: Book
Language:English
Published: Hove, East Sussex ; New York : Psychology Press, 2010.
Subjects:
Advertising > Psychological aspects.
Consumers > Attitudes.
Description
Physical Description:xi, 331 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:9780415442732 (hbk. : alk. paper)
0415442737 (hbk. : alk. paper)