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The psychology of advertising /

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Bibliographic Details
Main Author: Fennis, Bob Michaël, 1968-
Other Authors: Stroebe, Wolfgang
Format: Book
Language:English
Published: Hove, East Sussex ; New York : Psychology Press, 2010.
Subjects:
Advertising > Psychological aspects.
Consumers > Attitudes.

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Call Number: HF5822 .F456 2010
 
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HF5822 .F456 2010 Available