Black is the new green : marketing to affluent African Americans /

"Burnett and Hoffman set forth a persuasive argument to marketing decision makers, the media, agencies and entrepreneurs that they must change the way they view African American consumers and a powerful subset within this group, Affluent African Americans. In this book, the authors define the a...

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Bibliographic Details

Main Author:	Burnett, Leonard E., 1964-
Other Authors:	Hoffman, Andrea, 1965-
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2010.
Edition:	1st ed.
Subjects:	African American consumers. Affluent consumers > United States. Consumer behavior > United States. Target marketing > United States.