Cover Image

Market orientation : transforming food and agribusiness around the customer /

Bibliographic Details
Other Authors: Lindgreen, Adam
Format: Book
Language:English
Published: Farnham, England ; Burlington, VT : Gower, [2010]
Series:Food and agricultural marketing series.
Subjects:
Agricultural industries > Management.
Food industry and trade > Management.
Farm produce > Marketing.
Marketing research.
Description
Physical Description:xxxi, 360 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780566092084 (hbk. : alk. paper)
0566092085 (hbk. : alk. paper)
9780566092367 (ebook)
0566092360 (ebook)