Market orientation : transforming food and agribusiness around the customer /

Bibliographic Details
Other Authors:	Lindgreen, Adam
Format:	Book
Language:	English
Published:	Farnham, England ; Burlington, VT : Gower, [2010]
Series:	Food and agricultural marketing series.
Subjects:	Agricultural industries > Management. Food industry and trade > Management. Farm produce > Marketing. Marketing research.

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