Brand society : how brands transform management and lifestyle /
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as sym...
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge ; New York :
Cambridge University Press,
2010.
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| Subjects: |
West Campus Library: Stacks
| Call Number: |
HD69.B7 K66 2010 |
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| Call Number | Status | Get It |
| HD69.B7 K66 2010 | Available | |