Mobile support in customer loyalty management : an architectural framework /

Bibliographic Details
Main Author:	Zeidler, Christian
Corporate Author:	SpringerLink (Online service)
Format:	Thesis eBook
Language:	English
Published:	Wiesbaden : Gabler, [2009]
Edition:	1st ed.
Series:	Gabler Edition Wissenschaft. Mobile computing.
Subjects:	Customer loyalty. Customer services > Management. Mobile communication systems. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	xvi, 239 pages : illustrations
Bibliography:	Includes bibliographical references.
ISBN:	3834983012 9783834983015
DOI:	10.1007/978-3-8349-8301-5