Mobile support in customer loyalty management : an architectural framework /

Bibliographic Details
Main Author:	Zeidler, Christian
Corporate Author:	SpringerLink (Online service)
Format:	Thesis eBook
Language:	English
Published:	Wiesbaden : Gabler, [2009]
Edition:	1st ed.
Series:	Gabler Edition Wissenschaft. Mobile computing.
Subjects:	Customer loyalty. Customer services > Management. Mobile communication systems. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online