Trust of potential buyers in new entrepreneurial ventures : an analysis of trust drivers, the relevance of purchase intentions, and the moderating effect of product or service qualities /

Bibliographic Details

Main Author:	Wiedenfels, Gunnar
Corporate Author:	SpringerLink (Online service)
Format:	Thesis eBook
Language:	English
Published:	Wiesbaden : Gabler, [2009]
Edition:	1 ed.
Series:	Gabler Edition Wissenschaft. Entrepreneurship.
Subjects:	Capitalists and financiers. New business enterprises. Electronic books.
Online Access:	Connect to the full text of this electronic book