Media, organizations and identity /
"The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business...
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Basingstoke, England ; New York :
Palgrave Macmillan,
2010.
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| Subjects: |
Table of Contents:
- Introduction : towards an understanding of the interplay between media and organizations / Lilie Chouliaraki and Mette Morsing
- Rethinking television in the digital age / Joseph Turow
- BBC and new media : legitimization strategies of a public service broadcaster in a corporate market environment / Nancy Thumim and Lilie Chouliaraki
- Expansion and autonomy : the rise of the business press / Peter Kjœr
- Strategic auto-communication in identity-image interplay : the dynamics of mediatizing organizational identity / Annenette Kjœrgaard and Mete Moring
- Challenges in the mediatizing of a corporate brnd : identity-effects as LEGO establishes a media products company / Esben Karmark
- Making sense of a crucial interface : corporate communication and the news media / Joep P. Cornelissen, Craig E. Carroll and Wim J. L. Elving
- Place branding and globalization : the media is the message? / Peter van Ham
- Identity and appeal in the humanitarian brand / Anne Vestergaard
- The construction of businesswomen in the media : between evil and frailty / Barbara Czarniawska.