Media, organizations and identity /

"The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business...

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Bibliographic Details

Other Authors:	Chouliaraki, Lilie, Morsing, Mette
Format:	Book
Language:	English
Published:	Basingstoke, England ; New York : Palgrave Macmillan, 2010.
Subjects:	Mass media and business. Corporate image. Mass media > Economic aspects. Corporations > Public relations.