Industrial design, competition and globalization /

"Design plays an increasingly important role in the competitiveness of firms. Increasingly price-based competition is being replaced by business models based around design and added value. Given the importance of design in corporate competitiveness, this book explores the importance of industri...

Full description

Bibliographic Details

Other Authors:	Rusten, Grete, Bryson, J. R., 1963-
Format:	Book
Language:	English
Published:	Basingstoke, UK ; New York : Palgrave Macmillan, 2010.
Subjects:	Industrial design > Developing countries. Competition, International. Globalization.