Digital advertising /
"Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal r...
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire : New York, NY :
Palgrave Macmillan,
2010.
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| Subjects: |
Remote Storage
| Call Number: |
HF5826.5 .M366 2010 |
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|---|---|---|
| Call Number | Status | Get It |
| HF5826.5 .M366 2010 | Available | |