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Bibliographic Details
Main Author: Gray, Jonathan (Jonathan Alan)
Format: Book
Language:English
Published: New York : New York University Press, [2010]
Subjects:
Advertising > Television programs > Social aspects.
Advertising > Motion pictures > Social aspects.
Television programs > Marketing > Social aspects.
Motion pictures > Marketing > Social aspects.
Paratext.
Intertextuality.
Mass media and culture.
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