Show sold separately : promos, spoilers, and other media paratexts /

Bibliographic Details
Main Author:	Gray, Jonathan (Jonathan Alan)
Format:	Book
Language:	English
Published:	New York : New York University Press, [2010]
Subjects:	Advertising > Television programs > Social aspects. Advertising > Motion pictures > Social aspects. Television programs > Marketing > Social aspects. Motion pictures > Marketing > Social aspects. Paratext. Intertextuality. Mass media and culture.

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