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Mobilized marketing and the consumer : technological developments and challenges /

"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.

Bibliographic Details
Main Author: Telli Yamamoto, Gonca
Format: Book
Language:English
Published: Hershey, PA : Business Science Reference, [2010]
Subjects:
Electronic commerce.
Cell phones.
Direct marketing.
Description
Summary:"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.
Physical Description:xvi, 276 pages : illustrations ; 29 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781605669168 (hardcover)
1605669164 (hardcover)
9781605669175 (ebook)
1605669172 (ebook)