Mobilized marketing and the consumer : technological developments and challenges /

"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.

Bibliographic Details

Main Author:	Telli Yamamoto, Gonca
Format:	Book
Language:	English
Published:	Hershey, PA : Business Science Reference, [2010]
Subjects:	Electronic commerce. Cell phones. Direct marketing.