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Creating demand : generate cool, custom marketing ideas /

Bibliographic Details
Main Author: Tabío, Gerardo V., 1954-
Other Authors: Beamer, Sally, 1958-
Format: Book
Language:English
Published: Amherst, N.Y. : Prometheus Books, 2009.
Subjects:
Marketing.
Marketing > Psychological aspects.
Description
Physical Description:337 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781591027553 (pbk. : alk. paper)
1591027551 (pbk. : alk. paper)