The selling game /

Explores a new wave of advertising that relies increasingly on consumer-generated content and rejects the ad forms of conventional television. Includes the Diet Coke and Mentos online phenomenon.

Bibliographic Details

Corporate Authors:	Canadian Broadcasting Corporation. Documentary Unit, Films for the Humanities & Sciences (Firm)
Other Authors:	Teskey, Susan, MacDonald, Ann-Marie
Format:	Video DVD
Language:	English
Language Notes:	Closed-captioned for the hearing impaired.
Published:	Hamilton, NJ : Films for the Humanities & Sciences, 2008
Subjects:	User-generated content > Marketing. Advertising > 21st century. Advertising campaigns > 21st century. Documentary television programs. Nonfiction films. Video recordings for the hearing impaired.