Building brand value the Playboy way /

"Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion"--Provided by publisher.

Bibliographic Details

Main Author:	Gunelius, Susan
Format:	Book
Language:	English
Published:	Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2009.
Subjects:	Playboy Enterprises. Branding (Marketing) > United States. Target marketing > United States.