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Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves /

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From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.

Bibliographic Details
Main Author: Penenberg, Adam L.
Format: Book
Language:English
Published: New York : Hyperion, [2009]
Edition:1st ed.
Subjects:
Viral marketing.
Online social networks > Economic aspects.
Electronic commerce > Marketing.
Business > Computer network resources.
Social networking > Economic aspects.
Social networking > Intenet resources.
Business > Internet resources.
Description
Summary:From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
Physical Description:ix, 274 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [253]-266) and index.
ISBN:9781401323493 :
1401323499 :