Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves /

From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.

Bibliographic Details

Main Author:	Penenberg, Adam L.
Format:	Book
Language:	English
Published:	New York : Hyperion, [2009]
Edition:	1st ed.
Subjects:	Viral marketing. Online social networks > Economic aspects. Electronic commerce > Marketing. Business > Computer network resources. Social networking > Economic aspects. Social networking > Intenet resources. Business > Internet resources.