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Strategies of multinationals in Central and Eastern Europe : innovation systems and embeddedness /

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"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the...

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Bibliographic Details
Main Author: Chobanova, Yordanka, 1980-
Format: Book
Language:English
Published: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2009.
Subjects:
Food industry and trade > Europe, Eastern.
Food industry and trade > Europe, Central.
International business enterprises > Europe, Eastern.
International business enterprises > Europe, Central.
Description
Summary:"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI"--Provided by publisher.
Physical Description:xvi, 269 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780230230552 (hardback)
0230230555 (hardback)