Strategies of multinationals in Central and Eastern Europe : innovation systems and embeddedness /

"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the...

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Bibliographic Details

Main Author:	Chobanova, Yordanka, 1980-
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2009.
Subjects:	Food industry and trade > Europe, Eastern. Food industry and trade > Europe, Central. International business enterprises > Europe, Eastern. International business enterprises > Europe, Central.