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Destination branding : creating the unique destination proposition /

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Bibliographic Details
Main Author: Morgan, Nigel
Other Authors: Pritchard, Annette, Pride, Roger
Format: Book
Language:English
Published: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, [2010]
Edition:Rev. 2nd ed.
Subjects:
Advertising > Tourism.
Tourism > Marketing.
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Published 2002
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